Individual Traders (“Retail”) in the US Stock Market - Day Trading We look at historical trends of retail investor involvement, current estimates of their market share, the impact of online trading platforms, and considers the activity of retail investors across major stock exchanges
Retail Investors: A Changing Landscape - IHS Markit Additionally, over the past two years, there has been an increase in retail ownership across all market caps and sectors; an increase of 5 6% in shares outstanding held by retail investors on average, with small cap companies seeing the largest increase of 7 1% on average
Growth of U. S. Equities Volumes and Rise of Retail | Cboe In its latest analysis series, Cboe’s North American Equities Execution Consulting team explores how the rise of retail trading has contributed to growth in U S equities volumes, especially in subdollar securities U S equities volumes shifted upward post-pandemic, as seen in Figure 1 below
Tapping into the growing power of retail shareholders Over the past several years, retail investors have played an increasingly important role in US equity markets A recent Goldman Sachs report estimated that 38% of US stocks are now held directly by retail investors
15 Surprising Retail Investor Statistics (2026 Edition) Retail investors have been an instrumental part of this story, along with significant technological and societal changes In this article, we will focus on some interesting investor statistics from recent years
Retail Investors vs Institutional Investors: By the Numbers Retail investors now represent a structurally larger share of daily equity trading than they did a decade ago Through most of 2025, retail activity accounted for approximately 20% to 25% of total U S equity volume, with the balance coming from institutional participants
2024 Global Retail Investor Outlook - reports. weforum. org Following the “meme stock” phenomenon in 2021, this insight report sought to assess how well capital markets serve retail participants and how to promote resilient investing across the ecosystem
What’s the retail investment sweet spot? - IR Impact Overall, the research shows that the average proportion of shares held in a company by retail investors is around the 14 percent mark – compared with an average of almost 60 percent held by institutional investors